A total of 183 governments are scheduled to meet in Panama City, Panama from 5-10 February 2024 for the tenth session of the Conference of Parties (COP) to the WHO Framework Convention on Tobacco Control (WHO FCTC). The WHO FCTC protects the fundamental right of all people to enjoy the highest standard of health. The Philippines is a Party to this treaty, and at the COP10, fierce debates are expected around electronic smoking devices (ESDs); harmful tobacco products that the tobacco industry is aggressively marketing to the youth.